Source: Destination Analysts
More Americans than ever during the pandemic period are recalling travel advertising and saying these ads are making them very happy—and seeing masked travelers in travel ads is a positive. Meanwhile, airlines’ potential induction of mandatory COVID-19 tests prior to boarding looks like it will help move more hesitant travelers back to flying.
Destination Analysts is a travel and tourism market research firm with a team of travel industry experts with extensive, hands-on experience working with some of the world’s greatest tourism brands and Destination Marketing Organizations. Their travel studies, The State of the International Traveler™ and The State of the American Traveler™ , are standards in the industry.
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